The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Featured Resources
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Home Education: A Homeschooling Classic
Home Education consists of six lectures by Charlotte Mason about the raising and educating of young children (up to the age of nine), for parents and teachers. She encourages us to spend a lot of time outdoors, immersed in nature and handling natural objects and collecting experiences on which to base the rest of their education. She discusses the use of training in good habits such as attention, thinking, imagining, remembering, performing tasks with perfect execution, obedience, and truthfulne...
The Unschooling Handbook : How to Use the Whole World As Your Child's Classroom
Unschooling, a homeschooling method based on the belief that kids learn best when allowed to pursue their natural curiosities and interests, is practiced by 10 to 15 percent of the estimated 1.5 million homeschoolers in the United States. There is no curriculum or master plan for allowing children to decide when, what, and how they will learn, but veteran homeschooler Mary Griffith comes as close as you can get in this slim manual. Written in a conversational, salon-style manner, The Unschooling...
The Trivium: The Liberal Arts of Logic, Grammar, and Rhetoric
Opening the door for beginners who seek a thorough grounding in the first arts of human understanding, this book explains the nature of logic, grammar, and rhetoric-the three of the seven liberal arts-and how they relate to one another. In Renaissance universities, the trivium (literally, the crossing of three part way) formed the essence of the liberal arts curriculum. Examined are topics such as the nature and function of language, distinguishing general grammar from special grammar, the study...
Parenting With Grace: Catholic Parent's Guide to Raising Almost Perfect Kids
Gary Popcak and his wife Lisa show that God offers every Catholic parent guidance and the opportunity to take a truly Catholic approach to parenthood. In this book, they discuss parenting strategies, phases children go through, the essential differences between discipline and punishment, and more.
A Little Way of Homeschooling
This book is a compilation of the experiences of 13 different homeschoolers and how they incorporated an unschooling style of teaching in their homes. This book addresses the question of whether a Catholic can happily and successfully unschool. This home education approach is presented as a sensible way to access the mystery of learning, in which it operates not as an ideology in competition with the Catholic faith, but rather a flexible and individual homeschooling path.